TastePersia
ABOUT
This project is about experiencing tourism in Iran. During this project, my team and I designed a website that helps users to find local, unique activities to do during their travel to different cities and local parts of Iran.
PROBLEM DEFINING
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Some users like to visit the local life of a country during their travel.
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Access to the deep cultural part of some countries is difficult for travelers.
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Some people prefer to travel without tours and explore interesting in their travel time.
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Considering both the fun part in the target place and safety, make finding a local life and involving it difficult for travelers.
RESEARCH GOALS
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Understanding travelers' needs and interests during their travel time.
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Make sure about the safety of travelers in any part of local experiences.
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Find a trustable host and connect them with travelers.
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Searching similar experiences of travelers and discovering their challenges and trying to solve them.
PROJECT TIMELINE
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Project duration
11 Weeks 15+ Screen
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Tools Used
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Figma
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Adobe Photoshop
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Adobe Illustrator
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Marvel
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Miro
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Maze
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Google form
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Google Doc
DESIGN PROCESS
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Research/ Design/ Test
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Research (Conducting user research/ Survey/ User interviews/ Competitive analysis/ Persona/ Context Scenario/ Key-path Scenario/storyboard & Sketching/ Task flow/ User flow): (Week 1 to 4)
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Prototype/ Design (Site map/ low-Fi/, Mid-Fi Wire-frame/ Interface design with the prototype) (Week 4 to 8)
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Test (testing the app with various types of usability tests and iteration it many times with users’ feedback) (Week 8-11)
DESIGN THINKING
Emphasize
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Market and User Research
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Empathy Map
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Persona
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User Stories
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User Journey Map
Define
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Problem Statement
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Hypothesis Statement
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Value Proposition
Ideate
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Competitive analysis
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Sketch
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User Flow
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Story boarding
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IA
Prototype
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Wire-frame
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Low-Fi Prototype
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Mock-up
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Hi-Fi Prototype
Test
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A/B Test
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Usability Test
RESEARCH PROCESS
SURVEY QUESTIONS AND STATISTICS
(41 USERS FILLED OUT THE SURVEY)
Competitive Analysis
Users Problem
Travelers who liked to travel without tours, needs a complete package of information about their targets. Besides, those who like to have a local experience during their travels like participating in different local workshops, event, and activities need an app or a website to trust it and use for their travel to an unfamiliar country and place.
Solution
By gathering all information about the target place, well-organized text, images, and videos, travelers can save time and energy, deep into the information, and gain all they need for their travel. They also can ask for any support like a local guide person like a tour leader, and a translator service in case they do not know the language of target travelers.
User Persona
Scenario
David, a remote Data Analyst, plans to explore Iran's local tourism with his girlfriend. His Iranian friend, Ali, suggests using TastePersia, a top-notch website specializing in experiential tourism in Iran.
Impressed by Ali's recommendation, David visits TastePersia's user-friendly website. He discovers a curated selection of immersive cultural tours and off-the-beaten-path experiences, tailored to different interests.
With seamless navigation, David effortlessly selects travel dates and books his desired tour on TastePersia. He gains confidence from positive user reviews, highlighting the platform's exceptional hospitality and authenticity.
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Empathy Map
SAYS
I want an app that helps me to find local experiences in Iran and helps me to buy these experiences at a specific time.
Think
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How to save time
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How to stop scrolling and searching through internet and different travel website.
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How to have a nice, safe and memorable local experience
Does
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Search for long hours in Google, YouTube and Instagram to find a travel website with local experiences.
Feel
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Frustrated by lack of informative experience tourism website
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Annoyed after searching a lot and no finding
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Feels like cannot have a great local experience during my travel to Iran
Task & User Flow
DESIGN PROCESS
Mid-Fi Wireframe
UI Kit
Moodboard
Hi-Fi Wireframe
Usability Test
After multiple usability tests on wireframes, some parts of the design changed:
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Search bar location
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Value proposition design on the home page
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Card size on the home page and pages 2 and 3
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Hero image
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Logo
Next Step
After designing the website, the next step is attracting visitors and generating interest in its unique travel experiences. I decided to conduct market research to identify our target audience and determine the most effective marketing channels to reach them. Based on our research, I developed a comprehensive digital marketing strategy that included the following tactics:
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Search engine optimization (SEO): I will optimize the website's content and structure to improve its ranking on search engines such as Google. This involved keyword research, on-page optimization, and link building.
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Social media marketing: I plan to create a profile on popular social media platforms such as Instagram and Facebook, and use them to share engaging content and interact with potential customers.
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Content marketing: I will develop a content strategy that includes blog posts, videos, and other types of content designed to educate and inspire potential customers about the unique experiences available through our website.
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Email marketing: I will create a mailing list of interested customers and sent regular newsletters with updates about new travel experiences, promotions, and other relevant news.
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Influencer marketing: I will collaborate with travel influencers and bloggers who had a following interest in experiential and cultural tourism, and offer them free experiences in exchange for promotion on their channels.
As a result of digital marketing efforts, I will see a significant increase in website traffic and bookings. I will continue to refine our marketing strategy based on data and feedback from customers, and are committed to providing unforgettable travel experiences in Iran that showcase the country's rich culture and history.