CLICK CLICK MEAL
ABOUT
This app is designed for busy people who like to cook fast with the material in their fridge, with no leftovers.
PROBLEM DEFINING
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Most people are too busy to cook
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Recipes are not matching with available materials
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Difficulty finding suitable recipes and meal plans due to dietary preferences and restrictions.
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People do grocery shopping based on their interests but not their needs, that’s why they have food waste
RESEARCH GOALS
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Identifying the characteristics of the potential user (needs and interests)
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Understanding users' routine cooking process
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Components of a good recipe
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Searching experience in food apps/websites
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Reviewing the Cycle of consuming cooking ingredients
PROJECT TIMELINE
​Project duration
9 Weeks 20+ Screen
Tools Used
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Figma
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Adobe Photoshop
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Adobe Illustrator
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Marvel
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Google form
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Google Doc
DESIGN PROCESS
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Research/ Design/ Test
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Research (Conducting user research/ Survey/ User interviews/ Competitive analysis/ Persona/ Context Scenario/ Key-path Scenario/ Storyboard & Sketching/ Task flow/ User flow): (Week 1 to 4)
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Prototype/ Design (Site map/ low-Fi/, Mid-Fi Wire-frame/ Interface design with the prototype) (Week 4 to 6)
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Test (testing the app with various types of usability tests and iteration it many times with users’ feedback) (Week 6-9)
Design Thinking
Emphasize
Market and User Research
Empathy Map
Persona
User Stories
User Journey Map
Define
Problem Statement
Hypothesis Statement
Value Proposition
Ideate
Competitive analysis
Sketch
User Flow
Story boarding
IA
Prototype
Wire-frame
Low-Fi Prototype
Mock-up
Hi-Fi Prototype
Test
Usability Test
Research
SURVEY QUESTIONS AND STATISTICS
(59 USERS FILLED OUT THE SURVEY)
SURVEY RESULT
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45% cook daily meals at least one time a day
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67% are looking for recipes on food apps and websites
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55% are looking for daily meals and not a special dish
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44% responded that their cooking last for 30 minutes to one hour
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76% tend to reduce their cooking process time to less than 30 minutes
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70% responded that a good recipe is a fast recipe
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52% responded that a good recipe should have a simple process
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53% had challenges with food waste and liked to manage their grocery shopping
AFFINITY DIAGRAM (INTERVIEW RESULT)
20 users participated in this interview
AFFINITY DIAGRAM RESULT
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Time Management (preparing / cooking)
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Cooking Method
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Recipe diversity
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Appliance/Tools
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Personalized app
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Ranking recipes (time/ review)
COMPETITIVE ANALYSIS
USER PROBLEMS
With their packed schedule, they don't have much time for cooking. So, they prefer to choose fast foods which are normally unhealthy. But after a while, they found out there were many leftovers and spoiled ingredients left in their fridge which means they waste their budget and felt bad about their health situation.
SOLUTIONS
Users need an application that directly tell them what they can cook with their available ingredients. So they could save time and use their food materials at the same time.
USER PERSONA
EMPATHY MAP
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SAYS
I want an app that helps me to cook with my availability material in a short time
Does
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Search for long hours in Google, YouTube and Instagram to find an easy, quick recipes.
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Try to do meal-prep
Think
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How to save time
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How to stop food wasting
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How to use my availability ingredients to cook
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How to cook healthy recipe
Feel
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Frustrated by lack of quick, available ingredients food app.
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Annoyed after food wasting
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Feels like disorganized because of time wasting on cooking
CONTEXT & KEY PATH SCENARIO
Sarah is hungry and exhausted. The fridge is full of ingredients, but she orders a pizza. She feels terrible after eating a portion of fast food!
By using the App, she could try quick healthy recipes, and reduce food waste by making informed grocery purchases.
STORYBOARD
Task & User Flow
Design Process
Low-Fi Wireframe
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Mid-Fi Wireframe
Hi-Fi Wireframe
